Simon Pummell

BRAND NEW-U tells the story of 33-year old Slater who is obsessively in love with Nadia, the love of his life. When she suddenly disappears, Slater wants to report her missing but realizes that he knows very little about Nadia of her background. The only clue he has is 'Brand New-U', a mysterious organization which can supply people with a new identity. In a desperate attempt to find Nadia, Slater makes a deal with this organization and assumes a new identity. But once the line between his old and new self becomes progressively unclear, Slater has to confront himself.